The Cambridge Farmers’ Market is one of the oldest farmers’ markets in Canada and features fresh local food, homemade crafts and other unique items. Operating year round every Saturday from 7 a.m. to 1 p.m., the Cambridge Farmers’ Market is a popular place for many residents and tourists to explore.
After a web redesign project with web developer eSolutionsGroup, the market’s website now uses a new, user-friendly content management system and has an improved design that allows staff to input, edit and maintain their content easily and efficiently. The website runs seamlessly across all devices and screen sizes, no matter how large or small.
Included in the site is an interactive Cambridge Farmers’ Market Map (https://www.cambridgefarmersmarket.ca/en/market-vendor-map.aspx), which offers vendor locations, performer application links and a list of indoor and outdoor vendors, washroom locations and live performance areas all in one place!
As one of a number of tourist attractions in Cambridge, the Farmers’ Market website needed to be accessible and offer everyone equal access to local market information. The previous website’s content created barriers for some citizens and didn’t meet legislated AODA standards.
A complete refresh of all 61 pages by an eSolutionsGroup Content Writer and Strategist, using best practices, simple language and accessible formatting, led to a fresh new website that is easily understood and accessible to everyone.
While adopting modern technologies, including the use of a secure form-building tool, market staff can now build simple, accessible forms with built-in e-Commerce capabilities. The new website gives everyone the opportunity to book market tours or apply to be a vendor through the website.
Throughout the year, the Cambridge Farmers’ Market also holds several classes and programs for the community to enjoy. The City of Cambridge wanted to give the public more opportunities for engaging with the Market and help everyone access information about all of the special events happening within the community.
Using an updated interactive events calendar, residents can now see all upcoming community events that also accepts public submissions and encourages community engagement.
Additionally, an intuitive photo gallery allows for easy upload of community photos highlighting customers as they browse through locally produced products and converse with vendors.
The Cambridge Farmers’ Market effectively connects shoppers with vendors and with this revamped website, brings together the entire community, while providing open and accessible information to all Cambridge residents and visitors.