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Ruby Slipper Designs


  US - Ashland,  OR

​Ruby Slipper Designs is an Oregon-based marketing and branding agency all about people, purpose, and the greater good.

We enthusiastically serve non-profits and mission-driven businesses to deliver engaging and impactful experiences. Our agency specializes in website design and development, branding and graphic design, and a bevy of web marketing services.

  About Project

2022 gold Site bug-01

Rogue Retreat meets homeless and unsheltered people where they are and helps transform their lives.

The first big challenge of this project was to explain who is homeless, how homelessness starts, and how tough it is to get out. We knew we needed to take a heart-centered look at the issue of homelessness in our community. Additionally, we needed to connect with at least 9 different audiences: the homeless and unsheltered people in our valley, community partners, donors, local and regional leaders, community members, job seekers, volunteers, businesses, and current and future employees.

We took the deep dive into outlining goals, assessing the audiences’ needs, and looking for opportunities. We reviewed best-practice websites for inspiration, crafted the site structure and pinpointed technical functionality.

In the new site, visitors immediately get the gist of what Rogue Retreat does: “not just housing people, but moving them forward in life.” The Who Is Homeless? page is where we set out to explain the multiple aspects of “the well of homelessness.” The site also features stories from participants and donors. The soothing palette of earthy greens, blues, and oranges is complemented by the incredible photos and videos.