Digital Marketing & Communication Campaigns | 11c. Other -- Community Management
Peter Connelly is a UK based video game composer and sound designer. He has been part of several award-winning video game releases working mainly with Core Design, Eutechnyx and Ubisoft.
We wanted to create a remake of his musical works in a form of an album. We create a campaign that would target videogame fans and those who played those games in 90's and 00's.
The main objective was to remake and remaster music from videogames.
To get to that objective we needed to raise at least
£60,000 via kickstarter (a crowdfunding service). This would mean raising at least £5,000 in day one as this would bring the project further in crowdfunding charts. After the crowdfunding, we needed to keep promoting the project via special campaign that would inform those who pledged funds and potential new clients about the progress of the project. We needed to implement an online shop and promote the items for sale.
-£70K pledged of £60K goal on Kickstarter (the rest of £150k budget was donated by the team)
-1,100,000+ streams on streaming platforms
-1600+ pre-orders for physical items, 2000+ pre-orders for digital items. -All delivered on time despite Covid-19
-Articles in national/international press
-8600 followers on social media channels built from grounds up
Ash Kaprielov - Community Manager and Executive producer.
Jennifer Milward - proof reader / copy-editor Tina Ljubenkov - videographer
Lara Titova - graphic designer Inna Vjuzhanina - digital artist
Peter Connelly - CEO of Peter Connelly LTD, main client for the campaign